Vic Reeves, James and Blur all featured in the UK charts of May 1991.
For Blur, this signified a rosy future - the debut album Leisure was ready to go and their notoriety was growing fast. Simple Minds had stripped down to a three piece and brought Real Life, their new studio album to Stylorouge for packaging. Another Virgin act, UB40 opted for an album of bluebeat and rocksteady cover versions - a Labour Of Love indeed - and a new level of popularity for the multicultural Brummies beckoned. The artist brother of Levi's Model/Pop singer Michael Kamen, Barry, provided the paintings for a comprehensive year-long campaign.
The European market effect was starting to kick in and projects came in from from companies in Germany, The Netherlands, and in particular, France (perhaps the French name carried some weight after all). One such French project was an album sleeve for the charming French singer Jean-Louis Murat.
T&CP were approached by A&M to art direct a long term campaign for the Milltown Brothers. Their highly rated debut album was Slinky.
To mark their anniversary Stylorouge published a paperback visual history of their first ten years. Titled Celebration, it represented something of an achievement - a truly independent venture headlong into one of the most chaotic and demanding areas of the design industry. Royal Mail's Direct Marketing Awards presented Stylorouge with 2nd Prize in the category of Self-promotion. Pretty quickly however, with heads still above water and feet back down to earth, the corks went back into the Pomagne bottles and normal service was resumed... Jesus Jones were experiencing a purple patch – Right Here Right Now was a major hit for them, and their relationship with Stylorouge continued happily.
Tears For Fears side project Johnny Panic & The Bible Of Dreams started as an unofficial remix/dance project born in New York with an un-named session singer half singing, half rapping the words to Seeds Of Love. Without a front person or a high profile release the single needed a promo video, and Stylorouge duly obliged. Another video project in this year was a clip for the single Farewell Mr Sorrow by All About Eve. The performance section was filmed in a huge garage space in Chelsea's Kings Road, which is now the home of Terence Conran's Bluebird Restaurant. The narrative section was filmed in Whitby. Stylorouge were developing a client base in Japan by now, and campaigns were undertaken this year for Toshiba and Sony; the second of three location album sleeve shoots for Taeko Onuki, this one in New York, and a studio-based bit of art direction for a solo album project by Keiichi Suzuki. A flurry of work from CBS International; campaigns and packaging for Paul Anka, LLCoolJ, Technotronic, Neil Diamond and Italian pop diva Spagna. One of their surprise releases this year was an album by Princess Stephanie of Monaco (known simply as Stephanie on the cover), giving Stylorouge royal recognition in the principality... A-ha were ready for their
first Best Of complilation and Stylorouge were drafted in to produce a sleeve for it, as they were for Paul Youngs hits collection. Paul's collaboration with Zucchero, Sensa Una Donna, required shots of the two together, and the Russell Young-directed video shoot provided the opportunity, but ironically the photographer was David Scheinmann rather than Russell, and separate shots of Paul and Zucchero were naturally comped together (of course). The Royal Opera House and Royal Ballet had become regular clients by now, and the best of this year's output for them was probably the campaign for David Bintley's ballet of Cyrano. Other highlights of this year: Campaigns for Voice Of The Beehive, Dannii Minogue, People Get Ready and the comeback of teen heart-throb Jason Donovan.