EMI re-launch it's mid-price label Premiere with a corporate identity courtesy of Stylorouge.
On the classical side of EMI, design solutions were needed to match the inventive compilation strategies that were being tried out. This was the era of 'crossing-over' markets, and the marketing departments got cracking in an attempt to arrest falling sales of music (even though it would still be several years before the advent of the internet would make things even more tricky). The British pop movement marched on; Echobelly, Cast, Shed Seven and Menswear needed packaging – Stylorouge obliged. Sleeper also needed an album sleeve, and T&CP look after Smart, digitally remastering an original NASA black & white photograph of Apollo astronauts. Scott Walker's first album in years, Tilt, is also handled by Stylorouge and on the film marketing side there's a movie in production called Trainspotting... Mark Blamire and Rob O'Connor art direct the shoot that spawned a thousand copycat campaigns and novelties. Even months before the film's launch in 1996 the hype surrounding the movie was almost as extreme as that stirred up by the scheduling fisti-cuffs that accompanied the summer releases from Oasis and Blur. The result: Blur's Country House entered
the UK charts at number 1, Roll With It rolled in right behind at 2. A photoshoot in India produced the images for a new Simple Minds campaign; Good News From The Next World is promoted by a major tour. Blur's big live event this year is an outdoor gig in London's East End - The Showtime DVD release is a celebration of the band on stage. Voice Of The Beehive extoll the virtues of Sex And Misery, and Waterboy Mike Scott returns from an extended spiritual retreat in Scotland with a solo album. Stylorouge continue to do what they do best, but what they saw ahead of them was a need to diversify; TV and the web beckoned.