A series of marketing promotions were undertaken by Stylorouge in the following couple of years for High Street Fashion retailer Ted Baker.
Taking a leaf out of the Blur book of British absurdity, the campaigns were developed with great relish. Exporting Britishness had become second nature to Stylorouge;their own T shirt range was an instant success in Japan and Korea, and they even risked controversy by talking Soul ll Soul's Jazzie B into using an image of a skinhead juxtaposed with what was apparently a St George's Cross to promote his new single, Represent. The song was about honesty and identity - the visual message of the image changed dramatically as the colour of the cross motif changed across different formats. The Lighthouse Family were
one the company's biggest selling music clients in 1997; but among other projects was the single packaging for Kula Shaker's Hey Dude, a print of which was ordered by record company Sony as a gift for Oasis' Noel Gallagher, apparently a fan of the band's artwork. Meanwhile Sony in Germany were attempting to steal UK-based talent from beneath our noses; purveyors of smokey trip-hop, duo Hipkiss had sent a demo to Stylorouge some two years previously, and more by luck than design here they were with an album to package. An atmospheric photoshoot with a slim female model, a pencil skirt, a pair of chickens feet and a sleazy hotel room produced the images for an enigmatic visual campaign; behind the camera was Michele Turriani. Japanese pop act Brilliant Green contacted Stylorouge following a visit to their website, and the most open of briefs produced the most bizarre of record sleeves… In the wake of the arrival of Radiohead were Headswim, whose visceral poetic rock was to prove the perfect stimulus for some fine Chicago-bound art direction and waywardly outstanding photoshoppery by Stylorouge's Julian Quayle. Other enjoyably anarchigraphic experiences were had in 1997 courtesy of Jesus Jones (Already album) and Ted Baker (World Leaders campaign). The highly underrated band Redwood were thought of by Almo Sounds as the English Nirvana. T&CP designed the album sleeve for Colourblind, along with a memorable sampler CD package for the current Almo roster.