After several false starts in previous years, Rolling Stones finally commission a Stylorouge campaign.
The designers felt that the sleeve for the band's new album required something different,bearing in mind it was to be a live recording. The concept the Stones chose from those proposed was based on the audience rather than the band themselves or the stage. A series of photographs were taken at the band's 'Bridges To Babylon' shows in Munich and Zurich of real fans wearing Stones T shirts. A very natural look was adopted, lending the project a sense of the real experience of waiting for the show to start. The security stewards who looked after the crew during the shoots ended up inadvertantly supplying the title of the album via the legend emblazoned on their staff T shirts. Rob's suggestion of 'Security' was tweaked by Mick Jagger to 'No Security'. The band regretted that the tour clashed with the World Cup, but happily the final between Brazil and France fell on a day off, so the Stylorouge team spent an auspicious evening in front of the hotel TV sharing a pint of Guinness or three with Keith Richards and Ronnie Wood. With a wealth of visual ideas stored up in Stylorouge's files, plans got underway for another self-motivated publication. Provisionally entitled TV Dinner, the book never made it to print due to workload, but the foundations had been laid
and much of the material got the chance of exposure later on when a proper book deal was offered (see 2001). Mens cosmetic range 24:7 was packaged by Stylorouge, which would lead to a fragrance project for Ted Baker. Catatonia were this year's Britpop model - the single Mulder & Scully brought them attention and praise in equal measures. The sleeve pushed the image manipulation envelope to great (kitsch) effect. Folk Roots veterans Show Of Hands celebrated their career thus far with a longform video, directed and produced at Stylorouge; Stairway To Devon ran to a mammoth 'feature'-length 90 minutes. In the same year they collaborated in the production of the Awards ceremony videographics for the NME's Brats, and Kula Shaker commissioned a promo clip for the single Sound Of Drums. Sleeves for Mundy and Menswear were rewarded in the Music Week Awards. Squeeze undertook an acoustic tour of Japan with a campaign by Stylorouge, and another campaign for high street fashion retailer Ted Baker launched the new ladies' range with an instore poster campaign based on the gender-centric nature of dog breed visual characteristics (a bit of a mouthful there, but check them out - you'll see what we mean). An early collaboration between T&CP and photographer Eva Mueller resulted in the sleeve for Colin, a single for indie act Velvet Jones.