The year centred around the launch of the
When Berlin-based publishers Die Gestalten Verlag offered Stylorouge the chance to publish a book they nearly bit their hands off. The timing was perfect – with Stylorouge's firm commitment to new media and TV well in place, this represented a fine opportunity to wrap up some of the best of 20 years' worth of print-based output and metaphorically look forward to a more truly multi-media future. After the best part of a year's collating and editing, the squidgy, 228 page hardback offering was launched at the new Magma art book store in London's Clerkenwell. This turned out to be a major opportunity for Stylorouge despite the workload. A huge amount of their visual history was effectively 're-mastered', but apparently the effort was worthwhile. The book was warmly received, with glowing plaudits from Harpers & Queen, Eye magazine, Heat, Esquire, Q and Graphics International. Attitude were especially generous, confirming Stylorouge as having "contributed massively to the changing visual landscape of pop", and describing Delicious as a collection of " tasty, technicolour masterpieces to feast your eyes on". Independent Jazz label Provocateur became a client, and their impressive roster of mainly UK-based Jazz talent belied their modest size; Mike Gibbs, Andy Sheppard, Guy Barker and Colin Towns would all benefit from Stylorouge's expertise. Heather Nova's album release South saw her return to home territory Bermuda for a Stylorouge art directed shoot, and other work saw the company run the musical gamut from Sarah Brightman's Classics, to Raging Speedhorn's Fuck The Voodooman. Other projects in 2001 included print campaigns and websites for David Coverdale, David Bowie, classical pop-group The Planets, The Corrs, Lighthouse Family and The Cure. The shots of Robert Smith for their Greatest Hits compilation were taken by Stylorouge's own Rob O'Connor, who was beginning to offer his services behind the camera - other shoots this year included composer Colin Towns. On the video side of things, the project for new rock band Halo turned into a complete multi-media frenzy, involving sleeves, photoshoots, promo videos, EPK's and website all undertaken in-house at Stylorouge, drawing the attention of Creative Review, who pointed out that "Stylorouge's future lies in offering a complete service to the music industry". They were also commissioned by the ever-growing Sanctuary Music Group to create a corporate DVD. Alongside the music industry work, Stylorouge continued to design book covers, in particular for socio-political specialist publishers IBTauris, and undertook various other projects from film posters (Capital Punishment) to corporate identities (caterers Chives).