A new year starts promisingly, as does the recording career of Ordinary Boys.
The band release a limited edition single, Maybe Someday, and following an initial shoot with Rob O'Connor at their recording studio, a follow-up shoot on their home patch of Brighton provides the images for the sleeve. The Barbican Gallery in London hosts a major retrospective of British Design. Communicate features Stylorouge's poster for the movie Trainspotting and record sleeves for Blur. Singer songwriter Xanda Howe launches her recording career with a single and album, And How, which is supported by a documentary EPK by Stylorouge, and a DVD of her live appearance at Ronnie Scotts. EMI Classics crossover A&R policy continues with ReMasterpiece, a colloboration involving Radio 1 and club DJ Chris Coco, Classical conductor and ex-Bush keyboard player Sacha Puttnam and a large chunk of EMI's classical back catalogue. Stylorouge create a sleeve, an EPK and an animated promo video for key track Mariesas. The video goes into heavy rotation at ClassicFMTV alongside their other classical promos for Summer, Vangelis and Adiemus. The clip for Mariesas will be selected for next years OneDotZero Festival. Over The Counter Culture, Ordinary Boys debut album is released with packaging designed by Stylorouge. (Critically well-received, but the band won't get the recognition they crave until 2006 following singer Preston's controversial decision to take part in TV's Big Brother). Stylorouge take part in an exhibition of British design held in Grenoble, France. Although called Swinging London, the show features design groups from the whole UK. The Corrs new studio album Borrowed Heaven, Westlife's Allow Us To Be Frank and The Cure's The Cure all get visual campaigns courtesy of Stylorouge, Other cross-media projects this year include print/video/photography ventures for Kevin Mark Trail, Undercut and Wild Ocean by John Hughes, which included two promo clips, both featuring new vocal talent Tara Blaise, whose debut solo album will be released in 2005. A promo clip for the first single release, Fool For Love, is shot on location in East London. DVD Interfaces are created for Sarah Brightman's Harem live show. Stylorouge are commissioned by D&AD to create a chapter header illustration for their annual. A range of music-related T Shirts
are designed for sale in Japan and Korea by their long-term distributors in Tokyo.
A travel-heavy schedule for the new album by Daniel Bedingfield; Second First Impression was recorded in Los Angeles, so for some reason a jaunt to Costa Rica to shoot PR shots and the album cover is in order.
The Corrs commission Stylorouge to make 'alternative' promo videos for two singles, Long Night and Angel. Taking a home-movie/documentary approach, the clips feature on DVD formats of the singles, but will become part of a major DVD release in 2005. Directed by Rob O'Connor, the producer is Rupert Style; both take cameras with them to various European locations to provide the footage.
Ultimate R&B, The SonyBMG compilation album gets a Stylorouge-created TV spot in time for the Christmas market. Amsterdam-based electro-rock band Huron approached Stylorouge with a disk full of demos and an open brief. A long-term relationship starts here.
The year ends with Stylorouge in post-production following a ten camera shoot of The Corrs last gig of their World Tour. Shot in Geneva in November the live show will be released in 2005 on DVD.