Review on Delicious, by Sarah Cohen
Better by Design
Heat Magazine
“For a while in the mid-90s, the UK was dubbed ‘Cool Britannia’. Our guitar bands dominated the charts (remember the Blur vs Oasis battle of summer 1995?), and the release of Trainspotting in early 1996 gave our ailing film industry some much-needed cred. Riding the crest of this wave was Stylorouge, the pioneering music industry design agency which created a visual identity for many of the era's leading lights. Stylorouge was responsible for Blur's sleeve design, including the famous greyhound-racing cover of Parklife, for making sense of Kula Shaker's political and quasi-religious ethic on the cover of the K album, and for helping lesser bands like Menswear look the part even though their music wasn't quite up to scratch. The Britpop years, however, were only part of a story that began in 1981, stretched from Siouxsie Sioux to Geri Halliwell and is stylishly documented here. Most notable. of course, is Trainspotting, the film that secured Stylorouge's immortality. Though Danny Boyle's film about Scottish heroin addicts made stars of Ewan McGregor and Underworld, it's Stylorouge's endlessly imitated poster design that everyone remembers most. Delicious explains the fascinating origins of a simple black, white and orange illustration that has ’gone down in marketing history as a piece of design magic.’”